Media and communications training

Does the idea of talking to journalists fill you with dread? Do you make excuses to decline speaking engagements? Do you panic at the thought of public speaking or presenting your research? 

This media and communications workshop is designed to ensure that, the next time you address a live camera, a podcast, a conference audience or an interview panel, you’re equipped to get your message across confidently, engagingly and effectively. This session covers a range of communication and broadcast skills, tips and techniques including: knowing your audience; how to communicate specialist research to a general audience; how to develop and boost your key messages; a quick message prep technique for when time is short (which is always!); building confidence and learning how to deal with nerves; boosting your credibility and showcasing your expertise; generating audience engagement and rapport; taking control of your interview, and sticking to your message while dealing with hostile media or curveball questions. We’ll take a look at the current media environment, exploring the different types of broadcast interview and how best to prepare for each one. You will have time to work on developing your own individual messages as well as to practice techniques in pairs. We’ll take a look at some recent broadcast interviews and discuss the techniques that work – and the ones that don’t. And at the end of the session, there will be an (optional) recorded mock interview with me, so you can put some of those newly acquired skills into practice.

This workshop is suitable for all levels and is capped at six participants, to help make sure that the space is both inclusive and safely-held.

Learning outcomes:

• Understanding of media landscape

• Increased confidence and capacity to manage stress response

• Ability and skills set to prep for and take on media/speaking engagements at short notice

• understanding how to engage broadcast media bookers